The world is fast paced more than ever now, with cellular phones, tablets, and computers instantly updated to newer models. Gone are the days of slow and time consuming machines. This is now the age of modernization.
Young people are speeding up with the technological advancements and some seniors are, believe it or not, keeping up. In a 2012 survey, it has been reported that more than half of the elderly population are actually online and using the Internet, contrary to what the general public may be thinking.
But even with this “achievement,” it still stands that the elders are behind in terms of technological knowledge and adoption. It depends upon affluence at times as well, since a number of people do not necessarily have access to the Internet, resulting to being inexperienced and unknowing of the innovations of technology.
So, how can it be easier for the old folks to get into the high tech bandwagon?
This can be solved by providing websites that are designed specifically for the elder community. And this involves:
- the use of larger font sizes
- the use of simple and clear font faces
- the use of complementary colors (for content and background)
- the use of straightforward and precise words
- the use of necessary paragraph breaks
- the use of appropriate pictures
- the use of distinct navigation buttons
- the use of website search
Basically, your website should be easily understandable. With their age, the seniors already have deficiencies in both mind and body (eyes and the brain, for instance) and being aware of this, you must know how to work your way around it and do your best to cater to their needs.
Fonts and colors should be chosen with much deliberation since your target audience is the elders. Your posts should be brief and to the point, and they should be connected and can be associated with the seniors, such as health or medical information and news. Avoiding jargon and other hard terms should be practiced as well. Placing pictures can draw more interest and appeal too.
It does not mean that if they are the viewers and users that website design will automatically be plain and boring. With different ideas and strategies, you can come up with a layout that is minimally designed but is exciting.
You can check out the Bluebird website. It is a splendid example of a clean and proper online home with relevant content for old family members.
The elderly care Uppingham offers can be discovered and expended too by elders who spend time searching home care services in the Internet. They provide quality care equivalent to the money you pay for.
Since the older people mostly go online for purpose of research, the best that developers can do is present such information in comprehensible conditions. And the job becomes easier too, since there is not much design complexity. In the long run, it is a win-win situation for everyone: websites have traffic and the audience is well-fed with information.